About
Nick & JT
We’ve been married eighteen years and partners in business almost as long. Before we coached the people who run companies, we built and ran them ourselves, and we still do. Between us we bring different strengths, and the clients who work with both get the most out of it.
Nick Hodulik
Nick has been building businesses since he was thirteen — tech consulting in the dial-up days, a multimedia agency in high school. Since then, he’s founded, co-founded, or led digital agencies, magazines, an app store, software and hardware companies, restaurants, a gym, and an art installation or two.
One of those companies, General Things — a software and design consultancy serving Nike, NatGeo, Cisco, SETI, TED, and GoPro — sold to GoPro in 2013. Nick became GoPro’s VP of Software and Services. GoPro went public the following year. He left in 2015 to travel the world and figure out what came next.
What came next was coaching. Nick is a Certified Professional Co-Active Coach (CPCC), a graduate of the Co-Active Leadership Program, certified in Accelerating Coach Excellence (ACE), and certified to administer the Leadership Circle Profile (LCP) and Collective Leadership Assessment (CLA). He has coached founders, CEOs, and leadership teams across tech, finance, consumer, and creative for the better part of a decade.
Across all of it, the same work lit him up: the moments where complexity, change, and the possibility of transformation intersect, especially when the technology and the people are both shifting at once. He’s a builder by instinct and a polymath, usually the one willing to say what no one else will.
Nick works most often with CEOs, CTOs, CMOs, and Chief Product Officers — the leaders deciding what the company is and where it’s going.
Outside 1:1 work, Nick designs and runs workshops, offsites, and retreats, especially the ones built around co-founder dynamics, partnership, and purpose. He brings range, curiosity, and a stubborn focus on the relationships underneath the work, which usually decide whether anything else holds.
Nick is also a certified personal trainer, lifelong meditator, full-stack technologist, voracious reader, traveler (over sixty countries), and obsessive home cook and fermenter. He and JT split their time between New York, Los Angeles, the SF Bay Area, and Thailand, with their dog Madame Wu.
Jonathan “JT” Taylor
JT started working at twelve. By the time he’d hit his mid-thirties, he’d co-founded and run companies across tech, wellness, fitness, hospitality, real estate, healthcare, engineering, finance, and design. He’s worked at Fortune 100 companies and two-person startups, at every level from IC to executive. He holds dual degrees in Business and Biology.
He’s opened restaurants, run a gym, navigated companies through high-stakes pivots, and built the operating systems organizations needed and didn’t have. His sweet spot is helping leaders, and the systems around them, get clearer and more sustainable.
JT now coaches as a Certified Professional Co-Active Coach (CPCC), with a specialty in co-founder dynamics, communication, values alignment, and the messy work of being a person in a leadership role. His coaching is warm, grounded, and unafraid to name what isn’t being said.
JT works most often with COOs, CFOs, GCs, and the heads of operations and real estate — the leaders making the company run.
JT is a certified personal trainer, snowboarder, gamer, baker, Japanophile, and traveler (over sixty countries and counting). He and Nick split their time between New York, Los Angeles, the SF Bay Area, and Thailand, with their dog Madame Wu.