Operators first.

Nick Hodulik

For his whole life, one of Nick’s superpowers has been that technology just works when he’s around it. Over the years he’s discovered that the same thing applies to people, relationships, and organizations. He started a tech consultancy at thirteen, in the dial-up days, and a multimedia agency in high school.

Making things work for everyone involved has been the job at every company he’s founded, co-founded, or led: digital agencies, magazines, an app store, software and hardware companies, restaurants, a gym, and an art installation or two.

One of those companies was General Things, a software and design consultancy Nick ran with JT. It did digital transformation work for Nike, National Geographic, Cisco, SETI, TED, and GoPro, and sold to GoPro in 2013. Nick became GoPro’s VP of Software and Services, with JT as a Senior Director, and together they grew the software team from 60 people to 250. They built and launched GoPro Plus, ran ecommerce, and started the company’s first AI initiatives, working with members of the original Siri team from SRI International. GoPro went public in 2014. Nick left in 2015 to travel the world and figure out what came next.

What came next was coaching, alongside the consulting he had been doing his whole career. Nick is a Certified Professional Co-Active Coach (CPCC), a graduate of the Co-Active Leadership Program, certified in Accelerating Coach Excellence (ACE), and certified to administer the Leadership Circle Profile (LCP) and Collective Leadership Assessment (CLA). He has coached founders, CEOs, and leadership teams across tech, finance, consumer, and creative for the better part of a decade.

At The MAZE Group, a digital agency working with LVMH, Dior, and HelloFresh, Nick was President, with JT as COO. Together they modernized the agency’s HR, IT, and operating processes as it grew into a much larger firm and launched a private equity arm.

The work he likes most is when the technology and the people are both changing at once. He’s usually the one willing to say what no one else will. Nick works most often with CEOs, CTOs, CMOs, and Chief Product Officers, the leaders deciding what the company is and where it’s going.

Outside client work, Nick designs and runs workshops, offsites, and retreats, especially the ones built around co-founder dynamics, partnership, and purpose.

Nick is also a certified personal trainer, lifelong meditator, full-stack technologist, voracious reader, traveler (over sixty countries), and obsessive home cook and fermenter. He splits his time between New York, Los Angeles, the SF Bay Area, and Thailand.

Jonathan “JT” Taylor

JT started working at twelve. By the time he’d hit his mid-thirties, he’d co-founded and run companies across tech, wellness, fitness, hospitality, real estate, healthcare, engineering, finance, and design. He’s worked at Fortune 100 companies and two-person startups, at every level from IC to executive. He holds dual degrees in Business and Biology.

He’s opened restaurants, run a gym, navigated companies through high-stakes pivots, and built the operating systems organizations needed and didn’t have. His sweet spot is helping leaders, and the systems around them, get clearer and more sustainable.

With Nick, JT ran General Things, the software and design consultancy that sold to GoPro in 2013. At GoPro he was a Senior Director in Software and Services. Together they grew the team from 60 people to 250, built and launched GoPro Plus, ran ecommerce, and started the company’s first AI initiatives, working with members of the original Siri team from SRI International.

At The MAZE Group, JT was COO, with Nick as President. Together they modernized the agency’s HR, IT, and operating processes as it grew into a much larger firm and launched a private equity arm.

JT now coaches as a Certified Professional Co-Active Coach (CPCC), with a specialty in co-founder dynamics, communication, values alignment, and the messy work of being a person in a leadership role. His coaching is warm, grounded, and unafraid to name what isn’t being said.

JT works most often with COOs, CFOs, GCs, Directors of Ops, and other leaders making the company run.

JT is a certified personal trainer, snowboarder, gamer, baker, Japanophile, and traveler (over sixty countries and counting). He splits his time between New York, Los Angeles, the SF Bay Area, and Thailand.