Nick & JT

Nick Hodulik

Nick has been building businesses since he was thirteen — tech consulting in the dial-up days, a multimedia agency in high school. Since then, he’s founded, co-founded, or led digital agencies, magazines, an app store, software and hardware companies, restaurants, a gym, a consultancy, and an art installation or two.

Across all of it, the work that lit him up was the same: the moments where complexity, change, and the possibility of transformation intersect, especially when the technology and the people are both shifting at once. He’s a builder by instinct, a polymath by training, and usually the person in the room willing to say the thing no one else is saying.

One of those companies, General Things — a software and design consultancy serving Nike, NatGeo, Cisco, SETI, TED, and GoPro — sold to GoPro in 2013. Nick became GoPro’s VP of Software and Services. GoPro went public the following year. He left in 2015 to travel the world and figure out what actually came next.

What came next was coaching. Nick is a Certified Professional Co-Active Coach (CPCC), a graduate of the Co-Active Leadership Program, certified in Accelerating Coach Excellence (ACE), and certified to administer the Leadership Circle Profile (LCP) and Collective Leadership Assessment (CLA). He has coached founders, CEOs, and leadership teams across tech, finance, consumer, and creative for the better part of a decade.

Nick works most often with CEOs, CTOs, CMOs, and Chief Product Officers — the leaders deciding what the company is and where it’s going.

Most recently, Nick and JT served as Co-CTOs of Goop, leading both the technology rebuild and the deeper, harder work of the people transition underneath it. That kind of dual mandate — tech and humans in the same engagement — is the work Nick gravitates toward.

Outside of 1:1 work, Nick designs and runs workshops, offsites, and retreats, especially the kind built around co-founder dynamics, partnership, and purpose. He brings range, curiosity, and a stubborn focus on the relationships underneath the work, because those are what determine whether anything else lasts.

Nick is also a certified personal trainer, lifelong meditator, full-stack technologist, voracious reader, traveler (over sixty countries), and obsessive home cook and fermenter. He and JT split their time between New York, Los Angeles, the SF Bay Area, and Thailand, with their dog Madame Wu.

Jonathan “JT” Taylor

JT started working at twelve. By the time he’d hit his mid-thirties, he’d co-founded and run companies across tech, wellness, fitness, hospitality, real estate, healthcare, engineering, finance, and design. He’s worked at Fortune 100 companies and two-person startups, at every level from IC to executive. He holds dual degrees in Business and Biology.

He’s opened restaurants, run a gym, navigated companies through high-stakes pivots, and built operating systems for organizations that needed them and didn’t have them. His sweet spot is helping leaders — and the systems around them — get clearer, healthier, and more sustainable.

JT now coaches as a Certified Professional Co-Active Coach (CPCC), with a specialty in co-founder dynamics, communication, values alignment, and the messy work of being a person in a leadership role. His coaching is warm, grounded, and unafraid to name what isn’t being said.

JT works most often with COOs, CFOs, GCs, and the heads of operations and real estate — the leaders making the company run.

Most recently, JT and Nick served as Co-CTOs of Goop. The technology rebuild was the smaller half of the job. The deeper work was the people transition underneath it: rewiring decision rights, replatforming the team, and building the operating system the rebuilt org actually needed to run.

JT is a certified personal trainer, snowboarder, gamer, baker, Japanophile, and traveler (over sixty countries and counting). He and Nick split their time between New York, Los Angeles, the SF Bay Area, and Thailand, with their dog Madame Wu.